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Really Good Branding & Why It Matters

July 18, 2017 11:08 am View Post

We work with hundreds of business customers who operate in a wide range of industries – from haulage, to education, to event management companies.

Through time, we have learnt that people join us not only because we offer an exceptional service (yes, we have been told – thank you to those who have offered us great feedback!) but also because we have organically grown into a recognisable brand in what we do.

Too many underestimate the importance of a good brand, and believe me it is far more than just a good looking logo or a fancy website!

As many business owners know, this is not something easy to achieve. Our logo forms a part of our brand – the colour palette matters, the style, our work ethic, our online and offline presence, our newsletters, and of course, our people, to name a few.

But in just over three years, we love what we have created with One Connectivity. And equally, if not more crucial, we still do. Something which is highly essential to any business – if you fall out of love with your brand, it can be sensed across all platforms. I very much believe you have to remain passionate in what you do to deliver a good job.

For those just starting out – first of all, huge congratulations on taking that first step, and for those hoping to understand how to positively refresh your brand, I, as Marketing Director of One Connectivity, will talk you through some simple steps to get you on your way – beginning with ‘What Is A Brand’?

 
What Is A Brand?

A brand is the whole package – the experience, the logo, the colours, the images you choose to use, the fonts, the voice, and the way you make a customer feel when they see your brand, plus much more.

To begin, you need to identify who you are and what your business means to create the right look and feel of your corporate identity.

An excellent brand immediately gives me the feeling of trust, high quality and consistency in what they do, and how they do it.

Whether you are starting out or in need of a refresh, write down how you want your brand to look, and feel.

Ask yourself –

  • What do we do and what do we sell?
  • What is our story?
  • What makes us different?
  • What is our style?
  • What colours work well for me/ us and within my industry?
  • Which logo style do we like?
  • Where online and offline do we or will we sell my products and/ or services?
  • What is our business mission?
  • What web style do we LOVE?
  • What is our unique voice style?

From here, this will give you a starting point with how you want your logo and brand to look, feel and sound.

We are all unique and with all the work you put into building this, your business should have its own style.

Remember, when competition is high, your standards need to be exactly that to stand above the rest.

Your answers will also allow you or a marketing & design agency help build your business identity. With a good agency, they can create a new logo which you will love and one you can say ‘Yes, this is exactly us!’. But don’t forget, the logo plays only a very small part – a brand is far more than just the logo you put on all of your marketing material.

 

Why Your Brand Matters
  • Your brand is your business – and it should reflect who you are and what you stand for
  • Your brand is the first impression you make to any visitor or viewer – it’s your presentation
  • Your brand tells your story
  • Your brand is your promise
  • Your brand helps build credibility and loyalty – for both customers and employees
  • Your brand can create a sense of security
  • Your brand can drive a higher price point
  • Your brand can represent you when you’re not in the room

To those who think a designer can create you a brand in one brainstorming session – well, you certainly need to do a lot more research! A brand takes far longer to build and it has to remain consistent through the coming months and even years. To me, this doesn’t only work with pen to paper – you have to use your heart. It has to connect with you, it has to connect with your team and most definitely, your customers. This is something you have to launch and grow to be very proud of.

Before I joined One Connectivity, I ran a wedding planning business – focusing on high end nuptials. With every event I planned, where possible, I followed the rule of creating an event which touched all five senses, because my desire was to create memorable events – and I now apply this rule to what I do at OC now.

 

Sight – I want our customers to see a brand they instantly connect with, followed by remembering us

 

Touch – I want out customers to touch our products, even down to our business cards, and remember the high quality business that we are (I am however quite a GSM snob – I blame it on stunning wedding invitations!)

 

Hear – Our voice online and offline is so, so vital that we get right. The words we use and the voice of our team means more than just putting a simple sentence together. Being genuine and transparent is highly important to our team. We have also invested in audio branding to ensure professionalism and that the OC branding runs across all platforms. This is something we at One Connectivity can help you with – from office landlines to all of the professional pre-recorded messages and on-hold music and marketing messages.

 

Taste – Unless we create an OC signature dish, at the moment I am struggling with this – but I’m sure in time we will have our own OC biscuits!

 

Smell – If I could create ‘scratch and sniff’ on everything we send out to our customers, we sure will have a signature scent too!

 

 

What’s Next

Once you have identified the look and feel you want to create, you need to communicate this clearly to your marketing and web designers. An experienced agency can design you various logos to select from, build you a good looking and up to date website which reflects who you are as a business and create stunning stationery and marketing material. Although when starting out, budget may be tight but go for the best you can afford and consider it as essential investment. Trust your instincts when choosing who to work with, and obtain at least 3 quotes. Design and marketing is a creative process and I believe it has to feel right. We never go with a company just because they quoted the cheapest – we choose based on value for money, experience, and whether the designers ‘get us‘. It can be a long process and you must work well together.

Get the foundations right with this and it will be the best investment. Get it wrong, it can be costly in the long run.

 

We hope this is a great way for me to touch on why we invested time and money, and shall continue to do so on the One Connectivity brand. But equally as important, I hope this will assist those who are currently working on launching a new business, are ready for a refresh or even considering a complete rebrand. Good luck!

 

And Just One Final Tip…

I once read, a good logo should still look great in black and white.

So, here is ours – five times. Hopefully this makes it five times more likely of you remembering us!!

Joking aside, as you can see, our logo in black and white is still easily recognisable and looks good; in my opinion of course!

 

Win an iPad Mini

June 12, 2017 8:30 am View Post

 

To Enter

Visit this blog post to find the answer to the following question –

BT are currently phasing out ISDN – by which year do we expect completion?

Then you need to –

1. Head to one of the three social media sites – Instagram, Linked-In or Facebook

2. Follow or Like us on one, or all of the platforms

3. Find the above image for the competition post on our Instagram, Linked-In or Facebook page, and input your answer under the comments section! 

 

The Winner will be announced on the One Connectivity social media pages and notified via the platform you have entered on Monday the 3rd of July 2017.

Good luck!

 

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Why Ericsson-LG Through Pragma & The OC Team For The Hybrid System

May 11, 2017 8:00 am View Post

We very recently touched on about the switch from ISDN to SIP/Hosted – so today we would like to focus on our preferred choice for the Hybrid System, and introduce you to the team that will guide you through the right solution and support it.

You may well have heard of both Ericsson and LG as brands – but who are Pragma, and how are they involved?

Pragma Distribution were founded in 2012 by David George, Tim Brooks and Will Morley, plus a bright, young dynamic and motivated team of experts in distribution. Their sole purpose was designed to support the channel resellers and Ericsson-LG in bringing iPECS Unified Communications technology to the UK market.

Like One Connectivity, Pragma are a trusted partner and bring a real family feel to the reseller channel by building long term relationships to culminate in a mutual success. It is their ethos, attitude and constant commitment to training and development that really allows us to help our customers. Their knowledge and flexibility allow us to do the best job every time and we are proud to be part of their team and hopefully their growth.

 

Ericsson LG & Pragma Unified Technology

Pragma are the UK’s only distributor of Ericsson-LG. This may seem a brave strategy by one of the world’s largest technology companies, however what is really important to them is their brand and keeping their good name intact. To help them to achieve this goal they decided that they needed a distributor that would work hard to develop its resellers and not just shift boxes. They needed a distributor that would embrace the brand and live and breathe it. Which is exactly what Pragma do daily.

As the name suggests, it is a joint venture between Ericsson and LG electronics which was formed in 2010. The combination of two of the worlds largest technology companies has and will continue to deliver market leading communication solutions to enterprises of all sizes as they empower Telco’s around the world with a full range of wired, wireless and optical telecommunications.

 

 

 

The One Connectivity – SIP & Hosted – Team

Please meet the team who are experts in this field at One Connectivity who understand the products and at the same time are incredible at looking after our customers!

In the middle, we have Steve who will match a product to your needs exactly and make you feel safe in his 30 years’ knowledge of the industry.

To the left we have Paul-Simon who started working for Steve 20 years ago as an apprentice engineer and have since been installing the LG product for 17 years.

And last but not least we have Kerry, who will guide you through the process of site survey, installation and back up support thereafter.

Do get in touch with us should you wish to understand how we can help your business and how we work!

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